SLIDE: " Any document that gives "rules" about the way a brand or design strategy should be implemented. Details what the 'brand' looks like, and breaks down the component stylistic elements that go into making up the 'brand' "
WIKI: " A style guide or style manual is a set of standards for design and writing of documents, either for general use or for a specific publication or organization. [link]
For myself, I think style guide is just the rules, the guide for you to follow but not for trapping your idea.
IDENTITYWORKS.COM: "The word 'Guidelines' is in fashion, but implies flexibility. I prefer 'Standards.' The appearance and exposure of the corporate brand must be constant. In even the most entrepreneurial corporate culture where "all permissions are granted unless expressly denied," identity must be the great exception, in which all permissions are denied unless expressly granted. Otherwise, chaos will rule." [link]
I found some example about style guide:
As I can see, the guide is quite strict because the unity in creating the logo is very important to show the brand name and the image of the organization. The stricter the guide, the better the unity of the design system.
[LINKS]:
[Guidelines and Standards Manuals of many organizations]. You can have look at them and check out what are the common requirements for the style guide of most of the organizations.
I suggest you check out the logo style guides of those famous universities:
And other ones:
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